Services - Business Development : Bothwell Marketing, Inc. : Strategic Marketing Consulting

Business Development

At Bothwell Marketing, we help clients build successful development programs that bring in profitable new business and generate more work from existing clients. Our consultants work with firm leaders as well as individuals, to develop short range plans with specific objectives. We help create realistic strategies that require the completion of specific action steps within reasonable time frames.

Existing clients should be a primary business development target. The potential for additional business from existing clients is generally high, and expanding an existing relationship is often easier than bringing in new business. We help our clients develop detailed plans to retain and grow these key client relationships. We also have extensive experience in the development of ongoing client relations programs that include seminars, substantive legal briefings, and client entertainment.

We work with clients to develop practical programs that generate referrals, develop new leads, and cross-sell additional services to existing clients. These programs reflect our many years of experience working one-on-one with busy professionals, as well as our understanding of our clients' operating environment and business development goals.

Training has to be more than an interesting exercise. A successful training program helps participants put new ideas and tools to work. At Bothwell Marketing, we present the critical elements of business development in digestible segments so new ideas and tools can be incorporated into a busy practice.