Bothwell Marketing Creative Services for Law Firms

Branding & Identity

Whether developing an advertising campaign, collateral materials or website design and development, our award winning design team strives to create a unique image for each client, one that will give them a competitive edge in their market. Our knowledge of the internal workings of law firms, our prior experience with every conceivable practice area, and our ability to understand and synthesize information from a variety of internal sources, adds a level of efficiency and comprehension beyond the scope of general services agencies. We specialize and we believe it shows. More >>

Web/Internet Strategies

At Bothwell Marketing, we custom design web solutions for sophisticated firms with specific strategic objectives. We do not use off-the-shelf web templates. Our highly creative designs, and robust back-end infrastructure, result in visually appealing websites which are simple to maintain and promote better SEO practices. Our websites incorporate a content management system (“Content Builder”) with a straightforward user-interface that works like “Word.” No HTML skills are necessary, which makes for easy site updates. Content Builder also offers effective SEO tools to help your firm improve its search engine rankings. More >>

Advertising & Media

Bothwell Marketing was recently recognized for the third consecutive year as the #1 advertising agency for law firms by The Recorder, Northern California’s most prominent legal publication.  Over the years our advertising campaigns have garnered many awards and have consistently rated highly in the reader studies of the various publications within which they appear. More >>

Strategic Marketing Planning

We help clients identify the unique attributes and advantages their firm offers to the marketplace. We design marketing programs containing the optimum mix of marketing messages and marketing channels to reach the firm’s target market – clients and prospects. We also detail the priorities, timeline and budget for the projects and activities proposed. By the end of the planning process, we have helped the client formulate a comprehensive strategy for growing the firm’s business. Our work is action oriented. Law firms often tell us they have held numerous retreats, and worked with other consultants, only to have the effort “die on the vine.” We have many years experience moving projects from paper plans into action. Our focus is always with an eye to implementation and results. More >>

Business Development

At Bothwell Marketing, we help clients build successful business development programs that bring in profitable new business and generate more work from existing clients. We work with firm management committees, practice group leaders and marketing professionals to develop strategic short and mid range business development plans with specific objectives. We help create realistic strategies that require the completion of specific action steps within reasonable time frames. More >>

Testimonial Law Firm

Anne Bothwell's experience and advice for law firm marketing is excellent, and her energy infectious. She makes you examine yourself, do the hard things that you do not want to do and convinces you that it is fine to seek business.

-- Domenic D. Spinelli
Spinelli, Donald & Nott

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