Experience : Bothwell Marketing, Inc. : Strategic Marketing Consulting

As the President of Bothwell Marketing, Anne provides clients with an expansive range of marketing consulting services, from the creation of comprehensive business development plans to the execution of strategic marketing initiatives. Anne's more than 20 years of experience in law firm marketing is invaluable in ensuring ideas and concepts are transformed into concrete implementation.

Anne's marketing experience encompasses a variety of industries including law, financial services, information technology, executive recruiting, professional associations and education. Anne has significant experience in the development of print, video and electronic media, and has provided guidance to clients regard to marketing information management and public relations. She also conducts market research on client satisfaction, name recognition and reputation and ROI analysis. Anne has provided marketing skills training to hundreds of lawyers, developed institutional and individual marketing plans, and produced numerous branding and identity programs including award-winning national advertising.

Anne is a frequent speaker and author on business development for law firms and has presented programs over the years for many industry and professional organizations, including: Legal Marketing Association: ABA Law Practice Management: ABA Women Rainmakers: California Bar Association: Lex Mundi and Globalaw.

Prior to the launching of Bothwell Marketing, Anne served as the Marketing Director for three prominent California law firms: Crosby, Heafey, Roach and May, Sheppard, Mullin, Richter & Hampton, and Rosen, Wachtell & Gilbert.

Anne graduated from St. Mary's College of California where she received her Bachelor of Arts in Management.