Experience : Bothwell Marketing, Inc. : Strategic Marketing Consulting

As the President of Bothwell Marketing, Anne provides clients with an expansive range of marketing consulting, from the creation of comprehensive business development plans to the execution of strategic marketing initiatives. Anne's more than 20 years of experience in law firm marketing provides professional services clients with a tried and true perspective, ensuring that marketing plans become action plans.

To fulfill the marketing objectives of clients, Anne offers a global approach, providing strategic analysis and sound positioning advice, while at the same time offering ongoing support and guidance to ensure creative programs are effectively implemented. Anne's marketing experience encompasses a large number of industries including law, financial services, information technology, executive recruiting, professional associations and education. Anne has significant experience in the development of print, video and electronic media, and has provided guidance in marketing information management and public relations. She also conducts research projects on client satisfaction, name recognition and reputation, and industry analysis. She has provided marketing skills training to hundreds of lawyers, developed institutional and individual marketing plans, and produced numerous branding and identity programs including award-winning national advertising.

Anne is a frequent speaker and author on business development for law firms, and is currently a regular columnist for The Daily Journal in her monthly "Marketing Mailbag" series.

Prior to the launching of Bothwell Marketing, Anne served as the Marketing Director for three prominent California law firms: Crosby, Heafey, Roach and May, Sheppard, Mullin, Richter & Hampton, and Rosen, Wachtell & Gilbert.

Anne graduated of St. Mary's College of California where she received her Bachelor of Arts in Management.